Military Spouses Serve Too

Servicemembers, whether Active Duty, Reserve, or National Guard, need to be mission-ready at all times and so do their spouses. The last 15 months of the Coronavirus Pandemic have taught us a lot about the need for preparedness. While servicemembers were activated from all 50 states to help in the fight against Covid-19, spouses were suddenly left alone to manage their home, the kids, and their jobs. Many were left without a car or child care. Spouses had to face the stress and get their families through this difficult time.

Military spouses are heroes too.


Promises, Promises

Covid-19 ripple effect on businesses

Businesses need to be creative in their ability to navigate the logistics nightmare of 2020, stay afloat, and not lose their customers.

Many Americans are riding out the coronavirus pandemic at home. Some have adjusted their lifestyles (temporarily?) to working remotely, ordering from Amazon and other online shopping venues, and limiting their social circles. The more fortunate folks are looking to improve the quality of their living space by renovating their homes and upgrading to appliances with new, innovative, and energy-saving technology.

What a great time to be in the appliance or home remodeling business—or not.

Demand for household appliances and remodeling supplies is skyrocketing and inventory just cannot keep up. Production is down due to covid-19 shutdowns earlier this year, tariffs are up on products from overseas, and global shipping is experiencing challenges due to the pandemic.

Local retailers are enticing customers with spectacular offers on kitchen appliances, flooring, and more. But they are coming up short on delivery promises. Consumer confidence is waning. Businesses with normally good reputations are at risk for bad reviews from disgruntled customers. 2021 is looking more and more like a catch-up year. 


Leila Hertzberg, December 2020

Processes and Bus Insurance

Small businesses need to maintain well-organized, updated processes.

It is important to have well-defined goals, delineation of responsibilities, a clear road map to execution, and a method to monitor and control work tasks. Whether it’s a book of Standard Operating Procedures or a Manual of Administrative Processes, a well-organized company is efficient and prepared for unexpected shifts in human resources.

Don’t wait for an emergency to start thinking about putting together your company’s processes—think bus insurance.


Leila Hertzberg, August 2020

Why Should I Buy Free Range Eggs?

Picture this: you’re walking through the grocery store, browsing through the aisles. You come to the eggs and look at all the options before you: cage-free, free-range, organic, pasture raised, and just plain old “grade A.”  You notice that the grade A eggs are only $1.50, while the pasture raised eggs are $4.99! Why in the world should you spend so much extra money for those pasture-raised eggs? What do all these labels REALLY mean?

Let’s face it. Chickens do not naturally eat tons of corn and soy and sit in mud. Chickens are meant to graze freely, eating a variety of grasses, bugs, and wild flowers. The saying “you are what you eat,” is completely true. All those nutrients from the plants and insects that chickens naturally consume make the chickens very healthy. Then when we eat the eggs of the chicken, those eggs contain very high amounts of nutrients because that chicken ate and lived as it was meant to naturally. Grade A conventional eggs come from chickens that live in cages with no access to sunshine or grass. They are given antibiotics and often hormones in their food to fatten them up. They do not eat grass, or bugs, but instead are fed a diet of GMO corn or soy that has been sprayed with poisonous chemicals to keep bugs away. It takes tons of water and resources to grow these GMO crops, and they are used to fatten up all kinds of livestock--not just chickens. The eggs that come from these inhumanly raised chickens are far less nutrient dense, and of course are made up of everything the chicken ate. 

The effects of toxic chemicals sprayed on chicken food, and the unnatural presence of the corn and soy in the chicken’s diet does carry over to consumers. Over time, pesticides cause cancer and neurotoxic effects in our bodies, and the toxins from the hormones and antibiotics damage our gut microbiome. It is so important that we choose pasture-raised eggs whenever possible--it is worth every extra penny. Pasture raised means that the chickens spent their lives naturally in grassy fields--eating bugs, wild plants, and everything in between. Not only do we get the most nutrients out of eating their eggs, but the chickens lived humane, happy lives. So next time you go grocery shopping, invest in your health, and the health of the planet. Buy pasture raised eggs!

Emma Hertzberg, August 2020

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